Where Ed was before he joined
Ed walked into Physical Formula in March 2025 with 10kg already gone, achieved on his own. That, on its own, is a real achievement. But he knew he had further to go, and he knew he was not going to get there the same way he started.
His goal when he joined us was a further 28kg down to 91kg, plus building real strength, particularly in his legs. He needed structure, a coach who would actually watch him train, and a room that did not leave him to figure it out.
Why we say the weight loss is the headline, not the story
Ed smashed his 91kg target. He hit it sooner than he had set himself. That alone is the kind of result we would normally end with. But for us as coaches, the weight loss is a by-product of the person Ed has become.
He is stronger. He has learned to lift weights. He understands his body more. And he is far more confident, in the gym and outside of it. The way he talks about training has changed, the way he carries himself has changed, the way he supports other members has changed. That is what we mean by coaching-led.
Ed will tell you himself that he thought he would do a session and never return. He did not. He found his space, and it changed what he thought was possible.
Olivia · CoachThe first few months
Early on, the focus was learning the patterns. Squat, hinge, press, pull, carry. Light loads, careful coaching, building a base. Within a few weeks he was lifting in a way he had never lifted before.
Through the summer he started running on his own time. By autumn, he was a Sunday runner. By the end of the year he was logging 5km sessions and chasing a sub-30 PB, which he hit.
What changed
The scale moved. The strength moved. The 5K time moved. But the most important shift is the one that does not show up in any of the numbers: Ed has become someone who trains. Someone who turns up. Someone who other members notice when he is in the room.
He is one of the nicest, kindest people you will meet here. He tries his best every single time. He encourages everyone around him, and he sets the tone for the kind of room we want this to be.
Cardiff, May 2026
Ed lined up at HYROX Cardiff with fellow member Becca and crossed the line in 1:27:46 on his first ever race. A year ago he would have told you it was not for him. He put his name on the entry list anyway, did the work, and finished the thing. That is the whole point.
What is next
Now he knows what HYROX feels like, he knows what he wants to chase next. We will keep coaching, he will keep showing up, and the line on the chart keeps going up.
What Ed would say to someone on the fence
That you do not have to walk in confident. You do not have to know what you are doing. You just have to walk in, give the first session a proper go, and let the coaching do the rest. That is exactly what Ed did, and look at where he is now.
